Ventura Centrale Doc

Ventura Projects – Fuorisalone

Arthouse Doc

Organisation in Design

During Fuorisalone Milano 2018 Organisation in Design presented design products in four different locations. Three of them were part of Ventura Future and the fourth one, set under the characteristic arches under Milan Central Station, hosted site-specific installations for Ventura Centrale.

The aftermovie for Ventura Centrale 2018, a mini-doc exploring the stunning locations at Stazione Centrale Milano.
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The video production was completely conceived, shot (with a GH5, across three days) and edited by me, and consisted of three parts: a mini-doc for Ventura Centrale, a promo for the whole event and an experimental social media production.

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The corporate promo for the whole event.

This last one consisted of full coverage of the three locations of Ventura Future with just an iPhone 6s and an iPad Pro. Using FilmicPro for filming and LumaFusion to edit directly on iPad, in 8 hours I have managed to shoot, edit and deliver in real-time directly on Facebook 3 videos of around 3 minutes each, complete with interviews, graphics, logo, music and b-rolls.

An experimental coverage of the event in real-time with just an iPhone and an iPad Pro.
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I have collaborated again with Organisation in Design in 2019. For the Ventura Centrale aftermovie a more artistic approach has been used, generating a product that was a mix of corporate and arthouse doc. At the same time, for Ventura Future a more upbeat, corporate-style video has been produced.

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Ventura Future – a more upbeat corporate-style video

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